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Resume
02/23/2012

Michael James Davis
mike@ionpixel.com
Telephone Number & Additional Contact Information Available Upon Request!

Experience

TrueNorthAcademy - (05-2006 - Present)

Web Design/Developer
Work Closely with all departments to deploy marketing and application initiatives

Developed

  • Internal Scheduling Applications
  • Mass Marketing Material for in house marketing efforts


Engine Ready / Indextools Software - (09-02 - 05-2006)

Integration Specialist
Work closely with clients to ensure proper integration of our web-analytic suite.
Consult with clients in a variety of industries to ensure they get the most out of their statistics.
Develop relationships with 3rd party shopping cart companies to ensure 100% integration.

Web Marketing Specialist
Refine site creative - Redesigning/Creating web sites to optimize sale funnel and appeal.

  • www.weatherinstrumentstore.com
  • www.engineready.com


Search Engine Optimization -
Optimization of web site content and code to improve natural search engine
rankings.

  • www.winerackstore.com
  • www.animalbehaviorcollege.com


PPC optimization – Utilized Web Analytics to improve keyword conversion & cost per acquisition by identifying key performance indicators and acting to improve on those metrics to get the most bang for our clients advertising dollars.

  • www.uniteddebtrecovery.com
  • www.everlastnurtrition.com

Everton Publishers - (06-2002 - 08-2002)
Lead Web Designer -

  • Managed e-mail and banner creative.
  • Redesigned and maintained online catalog and shopping cart.
  • Managed search engine submission campaign

BlueStep - (09-2001 - 02-2002)
Web Designer

  • Designed and developed web sites/extranets for:
  • PriceWaterhouse Coopers, Target, and Direct Pointe.
  • Provided implementation support for Connect, BlueStep's content management system.

Nisusnet - (11/2000 - 02-2002)
Owner/Web Designer
Developed e-commerce and lead generation sites for local Utah businesses.
provided support for web hosting clients.



Skills

Web Marketing

  • Extensive experience in marketing through
    multiple online channels (PPC, contextual, e-
    Mail, Banner etc., etc., etc.)
  • Experience with Overture Search
    Optimizer/Conversion Counter, and Google
    Conversion Tracker.
  • Proven track record improving conversion
    through improved creative and site usability.

 

Programs

  • Photoshop
  • Image Ready
  • DreamWeaver,
  • Topstyle
  • Flash
  • Illustrator
  • Front Page
  • Word
  • Excel
  • Access
  • Outlook
  • Outlook Express
  • GoLive
  • WS-FTP Pro
  • Cute FTP
  • Firefox
  • Indextools
  • Web Position Gold
  • Good Keywords
  • Keyword Miner

Operating Environments

  • Mac
  • PC
  • Linux
  • Misc: 60 WPM

SEO

  • SEO content
  • Meta tags
  • Link weight
  • Google
  • MSN
  • Yahoo
  • Looksmart
  • Altavista
  • Findwhat


Web Development

  • HTML
  • JavaScript
  • PHP
  • CSS
  • SSI
  • Perl
  • Flash
  • FTP
  • PDF
  • CSV

 

 

 

 

 

 


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